Posters are great souvenirs, because they not only embellish your own home, but also remind you of your holiday every time.
The motif of the Oktoberfest poster 2023 stages the Wiesn with only 4 elements and 4 colors. With his winning design, Manfred Escher from Freising manages to capture the dynamics of the Oktoberfest in his very own way: Heart, stein, ferris wheel and pretzel unite the essence of the Wiesn - simple, but expressive and full of life.
The winning poster by Leo Höfter from Munich shows the longing for the Oktoberfest after a two-year pandemic break. A bright light outshines the beer tent and the Ferris wheel, while the angel Aloisius and the Münchner Kindl enter the scene hand in hand and full of anticipation.
Also the official Oktoberfest poster may not be missing as a decoration. Since 1952, the Oktoberfest poster has been setting the mood for the Oktoberfest in Munich year after year and is a special collector's item for Oktoberfest fans. The motif for the poster is determined in a competition. The winning motif advertises the Oktoberfest on the Internet, in social media and on posters, and adorns licensed articles and souvenirs, such as the official Oktoberfest beer mug.